Fruit puree: learn how to select the right supplier

We know that fruit puree is a fundamental ingredient in the food industry. Especially for those who produce beverages, desserts, and various confectionery products. That's why choosing the right supplier is crucial to ensure product quality and business success.

In this article, we will offer you some important recommendations that you should consider when selecting a supplier. In addition, you will learn the consequences of choosing the wrong partner for your business.

Fruit puree quality and variety

Obviously, the characteristics of the raw materials you use have a direct impact on your product. Therefore, good input is essential to guarantee a delicious and attractive final product. For this reason, you must make sure that your supplier complies with the established quality standards, such as:

• Use fresh and seasonal fruits.
• Consistency, odor, and color are typical of the fruit used.
• It does not contain foreign or extraneous elements to the puree, such as peels or seeds of the fruit.

Likewise, you can consider the variety of flavors offered by the supplier, depending on your target audience. For example, if they offer tropical fruits and unique flavors, you could differentiate your product in the market.

Fruit puree availability and production process

Your production could be interrupted if you do not have sufficient supplies. In this sense, a good supplier should be able to guarantee a constant supply. Of course, being seasonal products, fruits are not available all year round. This is why the right supplier will know how to ensure the availability and quality of the material he offers.

In addition, it is advisable to investigate the production processes used by the supplier, such as pasteurization and packaging. In this way, you will be able to know and guarantee the safety and freshness of the product.

Experience and market knowledge

When it comes to choosing a supplier, it is important to consider their industry expertise. Someone who is familiar with the food industry and has extensive knowledge of it will understand the needs of your business.

In addition, they are likely to know the best practices and industry trends, so they will be able to provide efficient service. Likewise, a knowledgeable supplier can provide you with customized solutions.

Certifications and regulatory compliance

It is essential to verify that the supplier has the necessary certifications. This includes ensuring that it complies with local and international food safety and quality regulations. This will give you confidence in the quality of the fruit puree offered.

Customer Service and Technical Support

The relationship with the supplier is not limited to the purchase of the fruit puree. Exceptional customer service is key to maintaining that relationship. It is also necessary that the supplier offers excellent technical support to help you solve any problems or concerns you may have. So, make sure you choose a supplier that is willing to work with you and provide you with the necessary advice.

Fruit puree value for money

While quality is essential, it is also important to consider the relationship with price. Compare the prices offered by different suppliers and evaluate whether they match the quality of the products and services provided.

Likewise, at this point, you should examine your budget without sacrificing the quality you are looking for in your business.

Sustainability and ecological practices

The world is increasingly concerned about the environment - thus, it has become relevant to select suppliers that implement environmentally friendly and sustainable practices.

So, consider whether the supplier uses environmentally friendly production methods and promotes fair and responsible supply chain practices. Choosing a supplier committed to sustainability will not only benefit the planet, but also the image and reputation of your business.

Choosing the right fruit puree supplier is critical to the success of your business. Consider aspects such as quality, availability, variety, and production processes of the product. Also evaluate their experience, regulations, legality, and other services they offer around the product. This way, you will be able to make an informed decision and select the best supplier for your needs.

Bibliographic references

• López, P. (s. f.). Five keys to choose the best supplier. BBVA.
• Oliveira, J. (2021). The great challenge: knowing how to select suppliers in companies. Crehana.