Alimentos SAS • Sep 15, 2021
In the USA, drinks made from raw fruit and vegetables were sold in the 1930s. Before the widespread availability of electric mixers, milkshakes were little more than eggnog. There were not many milkshake flavors either. They were hand-shaken mixtures of crushed ice, milk, sugar, and flavoring. Milkshakes had a dairy product base and were prepared with fruit, different types of ice cream, or flavored syrups (Chopra, 2019).
Milkshakes use milk, ice cream, milkshake flavors, and sweeteners such as butterscotch, caramel sauce, chocolate syrup, fruit syrup, or whole fruit. They are mixed into a thick, sweet, and cold mixture. Milkshakes can be made with a non-dairy base, including vegetable milk such as almond milk, coconut milk, and soy milk. They can also be prepared with flavored ice cream or additional milkshake flavors, such as chocolate syrup or malt syrup.
The increasing use of ingredients with a natural flavor, like fruit purée in processed foods, is a key driver of market growth. The global market is driven by the increasing demand for healthy foods. Fruit purée is used as an ingredient in various food and beverages sectors. Some of them are milk desserts, baking fillings, and other everyday foods. Also, fruit meals for children, the flavored food industry, and many more (Persistence Market Research Pvt. Ltd., 2021). As you can see, fruit purées are not only used as milkshake flavors.
The increasing use of fruit purée in a variety of food processing industries means substantial business growth in the future. Some of these industries are beverages, baking, smoothies, dairy products, and frozen products. The food and beverage industry has experienced incredible growth and there has been an increase in the supply of various fruit purées. Advances in food processing technology have resulted in an incredible impact on the fruit purée market (Future, 2021).
Beverage magnates recognize that natural fruit drinks are the food of the future. Manufacturers are incorporating technology to increase their production capacities and provide high-quality fruit purées (Market Research Future, n.d.).
The segment is expected to grow, as fruit purées are used to make fruit juices and functional beverages (Fortune Business Insights, n.d.). The growing popularity of smoothies as a convenient and healthy fruit drink, or liquid snack, is contributing to significant market growth, driven by growing consumer demand for natural foods.
While smoothies are high in carbohydrates and low in fat, they are made with real fruit and vegetables. Milkshakes and organic smoothies are expected to be the fastest-growing segment if there is an increasing demand for organic fruit and vegetables (Arsenio, 2021). Most of the fruit and vegetables that are currently produced and grown are inorganic.
Fruit purées are produced to meet the specific requirements of foods and beverages such as taste, flavor, and nutritional content (Persistence Market Research Pvt. Ltd., 2021). It is important to preserve the properties of the fruit, such as taste, smell, color, and texture.
Smoothies have a liquid base such as fruit juice, dairy products such as milk, yogurt, ice cream, and cottage cheese. Smoothies are a kind of Sorbetto. Ice cream is the best carrier of fruit fibers, pieces, purées, pastes, concentrates, milk, whey isolate concentrates, and egg yolks. Their products have different flavors, such as nut, chocolate, yogurt, etc. Recently, Coke has expanded its product range to include natural fruit juices (Arsenio, 2021).
Mango is one of the most important tropical fruits. It can be consumed whole or in various processed forms such as pulp, purée, juice, soft drinks, nectar, and dried fruit. It is also one of the common tropical milkshake flavors.
The European Smoothies market was valued in 2019 at $3.10 billion and is anticipated to reach $4.30 billion by 2025, with the US being the largest market due to the increase in fruit and vegetable imports (Future, 2021). According to a comprehensive report by Market Research Future (MRFR), the market information for fruit purée is expected to reach over 60 billion US dollars and a CAGR of 5.5% by 2027 for fruit type, application, region and forecast until 2027.
As a result, the global industry continues to experience stable demand. Persistence Market Research provides compelling insights into the global fruit purée market based on apples, bananas, strawberries, mangoes, guavas, passion fruits, cranberries, blueberries, cherries, blackcurrants, and other natural ingredients for organic and conventional applications. These applications include baked goods, infant formula, dairy products, desserts, dressings, beverages, and others (Persistence Market Research Pvt. Ltd., 2021).
Continuing to innovate in
milkshake flavors and ingredients is vital in the industry. And
being aware of consumer preferences is the best way to achieve this.