Fruit bars: getting to know their popularity and trends

In today's busy world, finding healthy and easy-to-eat snack options is a priority for many consumers. This is where fruit bars come into play. This product offers a perfect combination of delicious taste and essential nutrients in a simple presentation. The best part? It is easy to take on the go.

Plus, the bars not only satisfy cravings, but also provide a dose of natural energy to fuel everyone’s day. Read on if you want to learn more about them!

The rise of fruit bars

Changes in lifestyles now include eating smaller meals. This has led to an increase in snack intake. Especially, cereal or fruit bars, being a healthy option, are experiencing a growing demand.

The snack foods market is estimated to register a CAGR of 4.45% during the period from 2019 to 2029. This category is growing fastest in South America, while North America leads as the largest market (Mordor Intelligence, 2022).

In addition to the above, a study by Market Research (2023) showed that the value of the global snack bar market is projected to reach US$41.7 billion by 2032. This goes up from US$29 billion in 2022. Therefore, the favorable forecast for this type of snack is undeniable.

Trends in the fruit bars market

Trends in the fruit bars market are constantly evolving to meet changing consumer demands. One of the most prominent is the diversification of flavors and ingredients. In addition to classic fruit combinations, it is now common to find bars that include additional ingredients. Some of these can be nuts, seeds and even superfoods, such as chia or açaí. This variety of options allows consumers to enjoy a wide range of flavors and textures while getting additional nutrients.

Another important trend is the focus on natural and organic ingredients. Collective health consciousness is increasing the preference for products that are free of artificial additives and pesticides. This goes beyond the bar market, as this shift is also evident in other products. For example, there are more and more pie types that are low in added sugars and have a higher natural concentration.

In general, brands are responding to this demand by using organic and natural ingredients in the production of their snacks. This gives them greater nutritional value and a more authentic taste.

Bars as an energy boost

Fruit bars have emerged as a popular and convenient option for consumers. Their steady rise in the market reflects the growing demand for food products that are both delicious and nutritious.

In short, it is possible to satisfy sweet cravings without compromising on nutritional value! Without a doubt, bars are that natural energy boost at any time of the day.

Referencias bibliográficas

• Market Research. (2023). Global Snack Bars Market Product Type Analysis (Granola Bars, Protein Bars and Others), Distribution Channel Analysis (Supermarkets and Hypermarkets,Convenience Stores, and Others), Ingredients Analysis (Chocolate,Nuts ,Seeds and Others) By Region And Companies - Industry Segment Outlook, Market Assessment, Competition Scenario, Trends, And Forecast 2023-2032.

• Mordor Intelligence. (2022, April 14). Snack Bar Market Size & Share Analysis - Growth Trends & Forecasts Up to 2030.